
Wszystkie wpisy

Substack vs Email Vendors for YouTube Startup Newsletters in 2026
Substack or a traditional email vendor for your YouTube startup newsletter? The real trade-offs around ownership, monetization, growth, and the exit.

TikTok as Top-of-Funnel for a YouTube-First Startup
How a YouTube-first startup uses TikTok as a discovery engine feeding the real business. Funnel design, metrics, and the wrong-platform trap.

Instagram for YouTube Founder Brands: When to Personal vs Channel Account
Should a YouTube founder run a personal Instagram or a channel-branded one? The strategic trade-offs, what each account is for, and how the choice affects the exit.

Twitter/X Distribution for YouTube Startups: Build in Public Tactics
How YouTube founders use Twitter/X and build-in-public to grow distribution, attract early supporters, and turn the journey of building into a growth engine.

LinkedIn for YouTube Founders: Building Operator Credibility
How YouTube founders use LinkedIn to build operator credibility, attract partners and talent, and open B2B and investor doors the channel alone cannot.

From YouTube Channel to Media Holding Company: A 5-Year Roadmap
A five-year roadmap from a single YouTube channel to a media holding company. The phases, the reinvestment discipline, and the structural shifts at each stage.

Founder-Led YouTube Channels: When the CEO Should Be on Camera
A scoring rubric for whether the founder should be the face of the channel. Real examples from Lenny, Sahil Bloom, Pat Walls, and the founder-content trap.

Bootstrapping a YouTube Channel to $5K MRR Without Outside Capital
The five-stream stack that gets a creator-founder to $5K MRR without funding. Real 2026 CPMs, sponsorship pricing, and the first deal you should turn down.

Pricing Your YouTube Sponsorship Slots Like a SaaS Subscription
Stop selling one-off YouTube sponsorships. Package them like SaaS tiers with retainers, MRR, and churn metrics. Real 2026 CPM rates and a rate card example.

Scaling From 1 to 10 Videos Per Week Without Burning Out
The systems and hires that let a YouTube channel go from 1 to 10 videos a week. Batching, the founder-as-bottleneck problem, and when more output stops paying.